Noise Porn 'acquired' by Symphonic Distribution
February 1
Here's an interesting one. Posts up at NoisePorn over the last few days show that it's been acquired by Symphonic Distribution; a digital distro company. NoisePorn has been one of the biggest dance music blogs around for a while now, so it makes sense that a company looking to get a blog on board would look to them, and I'm sure that some kind of investment of time or effort or money from a 3rd party would help the blog get on with some of the things they've been planning. The upshot for NP is that they're going to be having a redesign, go for more of a 'magazine' feel and start a record label. Which kind of all makes sense, they're all related activities.
I don't know what's been going on behind the scenes obviously, but it raises some interesting questions. I've been suspecting that blogs are going to take the place of record labels (to some extent) - people like Scatterblog and Top Billin have been combining the label/blog/production angle quite well for a while now. Is the record label going to be replaced by the all-purpose 'internet media portal'? Are NP going to alienate their established readership by 'going corporate'? (Doubt it tbh. It's not like man avoids Resident Advisor on account of it being non-blog format). Is the age of the honest to goodness enthusiast's blog coming to an end? (doubt that, too). Interesting times. Good luck to NP with their new path anyway.
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Posted by bassmusic
